Shop by Curl Goal

Not sure what to buy? Start with the biggest challenge you’re facing right now.

1) Do your curls feel built up, rough, or like products have stopped working?
This might look like: dullness, flakes, an irritated scalp, curls won’t clump, detangling takes much longer, “nothing works anymore."

✅ Start with: Reset & Rehydrate
Why? You need a clean canvas and hydrated curls to achieve the styles you want

2) Are your hair strands sticking together like velcro? Or is it mushy and limp? 
This might look like: snapping, webbing/matting at the roots, fragile stringy ends, lots of hair coming out on wash day, colour damage.

✅ Start with: Strength + Repair
Why? You need targeted support to reduce friction and improve strength over time.

3) Does your hair feel dry, puffy, or hard to manage — even after wash day?
This might look like: rough feel, constant frizz, hair won’t stay soft, detangling takes forever, “it just won’t behave.”

✅ Start with: Moisture & Manageability
Why? Your hair needs consistent softness and slip so it’s easier to style and maintain.

4) Does your wash day look good on day 1… but not survive the night?
This might look like: frizz/flatness by day 2–3, definition collapses overnight, refreshing doesn’t revive it, results don’t last.

✅ Start with: Hold & Longevity 
Why? Longevity comes from using products with hold. 

5) Do you want more volume without losing definition?
This might look like: flat roots, hair falls “down” instead of “out,” curls look good but lack lift, refresh makes it flatter.

✅ Start with: Volume
Why? Volume is about root lift and lightweight support that doesn’t collapse your curl pattern.

If you’re unsure…
Start with Reset & Rehydrate — it’s the most common missing step when hair feels unpredictable.