If you struggle with your curls holding its shape then look no further, this product is STRONG HOLD! FORGET about eco styler, this is the best!

I use this product all the time and I love it. It really helps.

Where has this product been hiding?! My curls have NEVER been so defined, long lasting AND NOT hard or crunchy. It doesn't flake or leave a residue.
My hair is actually bouncy and I love it!!

This is the best product I’ve bought for my 3a/3b curls. Kept the curls together all week without me having to replenish them!

I am allergic to parfum so these products are perfect, they still smell amazing and my hair is in so much better condition since using them. Customer service is also amazing

Hi Chloe

Thank you for all your very helpful advice. As suggested, I have tried the Ahavah buttercreme and found it works well (together with the Shea Decadence hair milk and Bourn Beautiful Leave Me Be Leave-in) as it doesn't weigh down my thinning, fine hair strands. My hair is better moisturised and easier to manage.

Amazing

A nice selection of good quality products. All the ingredients are excellent so no biological harm to us. Products are available at the Primal Beauty website and Amazon. Being a subscriber meant that I received a discount of approx. £10 compared to buying the products retail. So all good. I’ll definitely repurchase the leave in conditioner, detangling spray and serum again. They were lovely. Great subscription box. I’ve been introduced to so many fabulous Black owned brands. Seriously no need to buy the big household names that have been causing us harm for generations. These independent brands actually care about the health of the many forms of curly, kinky and textured hair. And I love having healthy hair.

So, I don’t think this product is the best for my hair. However, it is a really lovely product and so I’m not going to mark it down just because it doesn’t suit me. The packaging is very pretty. It feels lovely and luxurious. The shampoo is quite thick. Smells lovely. It made my hair very soft but perhaps a little too soft for what I needed as I also got some frizz and I didn’t get the longevity from my wash & go that I normally would from other products. That said if your issue is coarse, straw-like hair, I would hazard a guess that this would be good for you :)

This was recommended by the lovely Chloé based on my hair type, and is absolutely fantastic! The shampoo makes my hair feel clean without drying and the conditioner is so luxurious without needing loads of it. I’ve only used the i create volume once or twice, but it feels like a great product and definitely helps my waves and curls feel more defined. The whole Odyssey box was great and I’ve done nothing but recommend to curly haired friends and family!

OK, so the packaging is nasty! I mean it looks cheap, the design looks like it was done by a 5 year old with crayons and there are typos on the label! I didn't hold out much hope for this product and delayed opening it in favour of the Flora & Curl I'd purchased at the same time. When I opened the bottle, the lack of expectation didn't diminish as the product was thin and runny. HOWEVER (!) my curly friends, if you have dry, coarse, coloured and/or frizzy hair like mine then you're just going to have to look past all of this because when I used this shampoo I was astounded! Not only did the product make my curls super soft and silky but it also gave definition that I simply haven't had from any other shampoo. I've tried lots of different brands, and different combinations including the 2 big names in curl care. Seemingly, this tops them all. I combined it with my regular conditioner, masque, curl cream and gel and honestly I couldn't believe the difference in the results. My wash lasted a week with a bit of a refresh mid-week (water, a tiny dot more gel and prayer hands only!), where it usually only lasts 3 days. Enough said! Give it a go. I'll be ordering the other products in the range to try them soon too! Thank you Bourn Beautiful and Odyssey Box! x

Totally loved the service and I’m going to get my next box now. Xxx